The roots of Jake’s Unbaked began to take hold on a hot summers day. After a hike through the countryside, Lifefood Chef Jacob Hopkins returned to his car to find that some of his goji berries had warmed up and were sticking to some nuts he had mixed in with them. "It was if the Goji Bar created itself" After trying out several variations of the “Goji Bar” and tasting it with his friends, he gave one to David Wolfe who said "Make as many of these as you can". Read more...